Privacy Policy – 41 Publishing Shop

Privacy Policy

This privacy policy aims to explain the type, scope and purpose of the processing of personal data (hereinafter referred to as «data») within our online offer and the associated websites, functions and contents as well as external online presences, such as our social media profile (hereinafter jointly referred to as «online offer»). We refer to the definitions in Art. 4 of the General Data Protection Act (GDPR) with regard to the terms used, such as «processing» or «controller».

Responsible party

41 Publishing & Marketing UG Hummelbergweg 12 71229 Leonberg hello@41publishing.shop represented by Robin Schmitt & Max-Philip Schmitt entered in the Commercial Register of Stuttgart Local Court under HRB 738884

Data protection officer

ecolaw.de Gesellschaft für Datensicherheit & Datenschutz mbH represented by the Managing Director Herrn Florian König Roseggerstraße 1 D-38440 Wolfsburg Tel. +49 (0)5361 27 29 293 Fax +49 (0)5361 27 29 296 Datenschutz (a) ecolaw.de www.ecolaw.de registered in the Commercial Register of Braunschweig Local Court under HRB 203444

Types of data to be processed:

• Inventory data (e.g. names, addresses)..
• Contact data (e.g., email address, phone numbers).
• Content data (e.g. text input, photographs, videos).
• Usage data (e.g., websites visited, interest in content, access times).
• Meta/communication data (e.g. device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (hereinafter also referred to as «users»).

Purpose of processing

Provision of the online offer, its functions and contents. Response to contact requests and communication with users. Security measures. Reach measurement/marketing

Terms used

„Personal data“ refers to all information relating to an identified or identifiable natural person (hereinafter referred to as the «data subject»); a natural person is regarded as identifiable, if he/she can be directly or indirectly identified, especially by means of association with an identifier such as a name, with an identification number, with location data, with an online ID (e.g. cookies) or with one or several special features reflecting the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

„Processing“ means any operation carried out with or without the aid of automated procedures or any such series of operations in connection with personal data. The term is broad and covers virtually every aspect of dealing with data.

„Pseudonymisation“ means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that this additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or an identifiable natural person.

„Profiling“ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

„Responsible party“ refers to the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.

An „Order processor“ is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the responsible party.

Applicable legal bases

In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the fulfilment of our services and the execution of contractual measures as well as for replying to enquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f, GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR applies as the legal basis.

Security measures

In accordance with Art. 32 of the GDPR, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, implementation costs, the nature, scope, context and purposes of processing and the varying likelihood and severity of the risk to the rights and freedoms of natural persons.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability and its separation. Furthermore, we have established procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data risks. Furthermore, we already consider the protection of personal data during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly pre-setting’s (Art. 25 GDPR).

Cooperation with contract processors and third parties

If we disclose data to other persons and companies (contract processors or third parties) within the scope of our processing, transmit the data to them or otherwise grant them access to the data, this shall only take place on the basis of legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, in accordance with Art. 6 para. 1 lit. b GDPR is required for contract fulfilment), your consent, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties with the processing of data on the basis of a so-called «order processing contract», this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this only takes place if it occurs for the fulfilment of our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only in the presence of the special requirements of Art. 44 ff. GDPR. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA by the «Privacy Shield») or compliance with officially recognised special contractual obligations (so-called «standard contractual clauses»).

Rights of the data subjects

You have the right to request confirmation as to whether the data concerned are being processed and to request information about these data as well as further information and a copy of the data in accordance with Art. 15 GDPR.

According to Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to demand that relevant data be deleted immediately or, alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 GDPR.

You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request their transmission to other persons responsible.

According to Art. 77 GDPR you have the further right to lodge a complaint with the competent supervisory authority.

Right to revocation

You have the right to revoke your consent according to Art. 7 3 Revoke GDPR with effect for the future.

Right to object

You can object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. In particular, the objection may be lodged against processing for direct marketing purposes.

Cookies and right of objection to direct advertising

Cookies are small files that are stored on the user’s computer. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his/her visit to an online offering. Temporary cookies, «session cookies» or «transient cookies», are cookies that are deleted after a user leaves an online offer and closes his/her browser. For example, the content of a shopping cart in an online shop or a login Status can be stored in a cookie of this nature. Cookies are referred to as «permanent» or «persistent» if they remain saved even after the browser is closed. For example, the login status can be saved if users visit it after several days have passed. Likewise, the interests of users may be stored in a cookie of this nature and used for range measurements or marketing purposes. Third-party cookies» are cookies that are offered by providers other than the responsible person who operates the online offer (otherwise, if the only cookies are run by the responsible person, they are referred to as «first-party cookies»).

We may use temporary and permanent cookies and clarify this within the framework of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Cookies already saved can be deleted in the system settings of the browser at any time. Deactivating the use of cookies can restrict some of this site’s functionality.

A general objection to the use of cookies used for online marketing purposes can be explained for a large number of services, especially in the case of tracking, via the US site or the EU site. Furthermore, you can deactivate the storage of cookies in the browser settings. Please note that in this case not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or their processing restricted in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations. If the data is not deleted because it is necessary for other and legally permissible purposes, the processing of the data will be restricted. This means that the data are blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

In particular, pursuant to legal requirements in Germany, storage lasts for 10 years pursuant to Section 147 para. 1 AO, 257 para. 1 No. 1 and 4, para. 4 HGB (commercial law) (books, records, management reports, accounting records, trading books, documents relevant for taxation, etc.) and 6 years in accordance with Section 257 Para. 1 No. 2 and 3 para. 4 HGB (commercial letters).

In particular, pursuant to legal requirements in Austria, storage lasts for 7 years in accordance with Section 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in connection with properties and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used..

Administration, financial accounting, office organisation, contact management

We process data within the framework of administrative tasks as well as the organisation of our company, financial accounting and compliance with legal obligations, e.g. archiving. We process the same data that we process in the course of providing our contractual services. The bases of processing are Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, prospective customers, business partners and website visitors are affected by the processing. The purpose of and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, namely, tasks which serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the tasks specified in these processing activities.

In this regard, we disclose or transmit data to tax authorities, consultants, such as tax consultants or auditors, as well as other fees offices and payment service providers.

Furthermore, we store information regarding suppliers, event organisers and other business partners on the basis of our business interests, e.g. for the purpose of making contact at a later date. In principle, we store this data, which is mainly company-related, permanently.

Business analyses and market research

In order to operate our business economically, to be able to recognise market tendencies, wishes of the contracting parties and users, we analyse the data available to us to business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the persons concerned include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. We can include the profiles of registered users with information, e.g. on the services they have used. The analyses serve us to increase the user-friendliness, the optimisation of our offer and the economic efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarised values.

If these analyses or profiles are personal, they will be deleted or made anonymous upon user termination, otherwise after two years from the conclusion of the contract. For the rest, macroeconomic analyses and general trend determinations are prepared anonymously wherever possible.

Contacting us

When contacting us (e.g. by contact form, email, telephone or via social media), the user’s details for the processing of the contact enquiry and its handling according to the terms and conditions of this agreement are processed. Art. 6 para. 1 lit. b) GDPR processed. User information can be stored in a Customer Relationship Management System («CRM System») or comparable ticket system.

We delete the enquiries if they are no longer necessary. We review this necessity every two years; the statutory archiving obligations also apply.

CRM system Reamaze

We use the CRM system «Reamaze», from Lantirn, Inc. 920 Saratoga Ave, Suite 213, San Jose, CA 95129, USA, in order to process user inquiries faster and more efficiently (legitimate interest according to Art. 6 para. 1 lit. f) GDPR). There is an order processing contract pursuant to Art. 28 para. 3 p. 1 GDPR. Requests to our public e-mail addresses are processed with Reamaze.

Lantirn Inc. is certified under the Privacy Shield Agreement and thus offers an additional guarantee of compliance with European data protection law.

Lantirn uses the user data only for technical processing of the enquiries and does not pass them on to third parties. The use of Reamaze requires at least a valid e-mail address. Pseudonymous use is possible. During the processing of service requests, it may be necessary to collect further data (name, address). The use of Reamaze is optional and serves to improve and accelerate our customer and user service.

If users do not agree to the collection and storage of data on Reamaze’s external system, we offer alternative ways of contacting us via e-mail at no-reamaze@41publishing.shop, phone or mail.

For more information please refer to Reamaze’s privacy policy.

Newsletter

The following is to inform you about our newsletter, its content and procedures regarding registration, distribution and statistical evaluation, as well as your right to appeal. By subscribing to our newsletter, you agree to receive the newsletter and to the described procedures.

Newsletter content: WirNewsletter content: we send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter «newsletters») only with the express consent of the recipient or with legal permission. If registration for the newsletter involves a concrete description of its content, then this description is the basis on which the user agrees to receive the newsletter. In addition, our newsletters contain information about our services and us.

Double opt-in and registration records: subscription to our newsletter takes place using a process known as double opt-in; this means that upon registration, you will receive an email requesting you to confirm the subscription. The confirmation is required to ensure that no one else subscribes using your email address. A record of subscriptions to the newsletter is kept to fulfil the legal requirements for recording the subscription process. The record contains the time of subscription and confirmation as well as the relevant IP address. Any changes to the data registered with MailChimp will also be recorded.

Subscription details: to subscribe to the newsletter, we simply require your e-mail address. Optionally, we ask you to enter a name for the newsletter, so that we can address you personally.

The newsletters are dispatched and their performance measured on the basis of the recipients’ consent in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Art. 7 para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. GDPR in conjunction with Art. 7 para. 3 UWG (Law against unfair competition).

The registration procedure is recorded based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. We strive toward a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users and also allows us to provide proof of consent.

Cancellation/revocation: you can cancel your subscription to our newsletter at any time, i.e. revoke your consent. There is an «unsubscribe» link at the end of each newsletter. We store the e-mail addresses that have been unsubscribed for up to three years in our legitimate interests before we delete them to be able to prove previously given consent. The processing of these data is limited to the purpose of a possible defence against claims. An individual application for deletion is possible at any time, provided that the former existence of consent is confirmed simultaneously.

Newsletter – ConvertKit

Our newsletter is distributed by «ConvertKit», a newsletter-mailing platform of the US provider ConvertKit, LLC, 505 W. Broad Street #602, Boise, ID 83702, P.O. Box 761, Boise, Idaho 83701, USA. Their privacy policy can be viewed here.

ConvertKit is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection standards. The mailing service provider is assigned on the basis of our legitimate interests in accordance with. Art. 6 para. 1 (f) GDPR and an Order Processing Agreement in accordance with Art. 28 para. 3 p. 1 GDPR.

The mailing service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimise or improve their own services, e.g. for the technical optimisation of shipping and the presentation of newsletters or for statistical purposes. However, the service does not use the recipient data of our newsletter to approach recipients directly nor do they pass the information on to third parties.

Newsletter – Performance Measurement

The newsletters contain a so-called «web-beacon», i.e. a pixel-sized file that is retrieved from the server when opening the newsletter from our server or that of our e-mail delivery service provider. During the download, technical information such as your browser and operating system, as well as your IP address and the time of the download, are collected.

This information is used for technical improvement of the service, as technical data or target group data can be analysed according to their reading behaviour, their download locations (identifiable through IP addresses) or download times. Statistical data collection also includes an analysis of when the newsletters are opened and which links are clicked upon. Although this information technically allows the tracking of individual newsletter recipients, we are not interested in watching the behaviour of individual users. Data analysis is used to recognise patterns in the reading behaviour of users, and to adapt contents accordingly or send different content according to the interests of our users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.

Hosting and e-mail delivery

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that we use for the purpose of operating this online offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, metadata and communication data of customers, potential customers and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer according to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (Fulfilment of order processing agreement).

The cloud infrastructure of our website is operated by Amazon Web Services, Inc. (Part of Amazon.com, Inc. 2021 Seventh Ave, Seattle, Washington 98121, USA) and managed by Palely (4729 E. Sunrise Dr. Suite 435, Tucson, Arizona 85718, USA). The server is located in Frankfurt am Main, Germany. Both Amazon and Pagely are certified under the Privacy Shield Agreement and thus offer a guarantee to comply with European data protection law. (Amazon certificate, Pagely certificate). Detailed information on the processed data and the subject of data protection can be found in Amazon’s and Pagely’s data protection declarations.

For our e-mails, the website of the Design & Innovation Award (design-innovation-award.com) and for some of our editions we use a server operated by ALL-INKL.COM – Neue Medien Münnich (Hauptstraße 68, 02742 Friedersdorf, Germany). For more information, please refer to the privacy policy of ALL-INKL.COM.

The hosting providers are implemented on the basis of our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR. There is one respective order processing contract pursuant to Art. 28 para. 3 p. 1 GDPR.

Collection of access data and log files

We or our hosting service provider collects data on the basis of our legitimate interests as defined in Art. 6 para. 1 lit. f. of the GDPR regarding each access to the server on which this service is located (known as server log files). Access data includes the name of the requested website, file, date and time of access, amount of data transferred, notification of successful retrieval, browser type along with version, the operating system of the user, referrer URL (previously visited), IP address, and the requesting provider.

Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the relevant incident has been finally clarified.

Content Delivery Network Cloudfront from Amazon AWS

We implement a Content Delivery Network (CDN) Cloudfront offered by Amazon Web Services, Inc. (part of Amazon.com, Inc. 2021 Seventh Ave, Seattle, Washington 98121, USA). Amazon is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law

A CDN is a service with the help of which contents of our online offer, in particular large media files, such as graphics or scripts, are delivered faster with the help of regionally distributed servers connected via the Internet. User data is processed solely for the aforementioned purposes and to maintain the security and functionality of the CDN.

The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimisation of our online services in accordance with Art. 6 para. 1 lit. f. GDPR.

Further information can be found in the privacy policy of Cloudfront.

Marketing & Performance Measurement

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimisation, and economical operation of our online offer in accordance with Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analytics service provided by Google LLC («Google»). Google uses cookies. The information generated by the cookie about the user’s use of the website’s online offerings is generally transmitted to and stored on a Google server in the USA.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

On our behalf, Google will use this information to evaluate the use of our online offering by the user, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offering and the Internet. Pseudonymous usage profiles of users may be created from the processed data in this respect.

We use Google Analytics only with activated IP anonymisation. This means that the IP address of the user is shortened by Google within the member states of the European Union or in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there.

The IP address sent by your browser will not be connected with other data from Google. Users may refuse the use of cookies by selecting the appropriate settings on their browser software; users may also prevent Google from collecting data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plugin available at this link.

For more information about Google’s use of data, preferences and opt-out options, refer to the Google privacy policy and the Settings for Google’s display of ads.

Users’ personal data will be deleted or made anonymous after 14 months.

Google AdSense with personalised ads

Based on our legitimate interests (i.e. interest in the analysis, optimisation, and economical operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, («Google»).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

We use the AdSense service, which is used to display ads on our website and of which their insertion or other use we receive payment. For these purposes, usage data such as the click on an advertisement and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Therefore, the processing of the user’s data is pseudonymised.

We use AdSense with personalised ads. Google uses the websites visited by users or the apps used and the user profiles created in this way to draw conclusions about their interests. Advertisers use this information to align their campaigns with these interests, which is beneficial for users and advertisers alike. For Google, ads are personalised when collected or known information determines or affects ad selection. These include past searches, activities, site visits, use of apps, demographic and location information, and more. Specifically, this includes demographic targeting, targeting on interest categories, remarketing, and targeting on customer match lists and target group lists uploaded to DoubleClick Bid Manager or Campaign Manager.

For more information about Google’s use of data, preferences and opt-out options, refer to the Google privacy policy and the Settings for Google’s display of ads.

Google AdWords and Conversion Measurement

Based on our legitimate interests (i.e. interest in the analysis, optimisation, and economical operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, («Google»).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

We use the online marketing process Google «AdWords» to place ads on the Google Advertising Network (e.g., in search results, videos, on websites, etc.) to show them to users who have a suspected interest in the ads. This allows us to display ads for and within our online offer more specifically in order to only present ads that potentially correspond to the users interests. For example, if a user sees ads for products he has been interested in on other websites, this is referred to as «re-marketing». For these purposes, when the user accesses our and other websites on which Google marketing services are active, Google directly executes a Google code and (re)marketing tags (invisible graphics or code, also known as «web beacons») are integrated into the website. These store a unique cookie or comparable technology on the user’s device. This file keeps a record of which websites the user visited, which contents he is interested in and which offers he has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and further information about the use of the online offer.

We also receive an individual «conversion cookie». The information collected with the help of cookies is used by Google to generate conversion statistics for us. However, we only see the total number of anonymous users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not obtain any information that can be used to identify users personally.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the names or email addresses of users, for example, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google’s servers in the USA.

For more information about Google’s use of data, preferences and opt-out options, refer to the Google privacy policy and the Settings for Google’s display of ads.

Facebook pixel, Custom Audiences and Facebook-Conversion

Due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes the so-called «Facebook pixel» of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland («Facebook»), is used within our online offer.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called «Facebook ads»). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have shown an interest in our website or who have certain traits (e.g. interests in certain topics or products that are determined by the websites visited) that we transmit to Facebook (so-called «custom audiences»). With the help of the Facebook pixel, we want to make sure that our Facebook ads correspond to the potential interest of the users and are not annoying. The Facebook pixel also helps us understand the effectiveness of Facebook ads for statistical and marketing research purposes by showing and evaluating whether users are directed to our site after they have clicked a Facebook ad (so-called «conversion»).

Facebook processes the data in accordance with Facebook’s Data Usage Policy. Accordingly, general information about the display of Facebook ads is in the Facebook data usage policy. For specific information and details about the Facebook pixel and how it works, see the Help section of Facebook.

You can object to the collection and use of your data with Facebook pixels for Facebook ads. To set what types of ads you see within Facebook, you can view the page set up by Facebook and follow the instructions for the settings of usage-based advertising there. The settings apply across platforms, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You may also object to the use of cookies for reach measurement and advertising purposes via the disabling page of the network advertising initiative and additionally the US website or the European website.

Data transfer with Zapier

For the automated transfer of required user data between the various marketing tools (e.g. to transfer a newsletter registration via the reader survey to our mailing service provider ConvertKit or the transfer of shop orders to our shipping service provider), we use the software «Zapier» from the provider Zapier, Inc. 548 Market St #62411, San Francisco, California 94104, USA. Zapier is used on the basis of our legitimate interests in accordance with Art. Art. 6 para. 1 (f) GDPR and an Order Processing Agreement is used in accordance with Art. 28 para. 3 p. 1 GDPR. ConvertKit is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection standards. You can view the service provider’s privacy policy here. The transferred user data includes answers from our reader surveys and other forms, names and e-mail addresses as well as purchases made in our online shop.

Integration of third-party services and content

Within the framework of our online offers, we use so-called social plugins («plugins») provided by the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland («Facebook»), 1 lit. f. GDPR) we include content or service offerings of third parties so that we can incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as «content»).

This always presupposes that the third-party providers of this content can see the IP address of users, since without the IP address they would not be able to send the content to the users’ browsers. The IP address is therefore necessary in order to display this content. We strive only to use content from providers who use the IP address to deliver content, and for nothing else. Third-party providers may also use so called pixel tags (invisible graphics, also known as web beacons) for statistical or marketing purposes. «Pixel tags» can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offering. It may also be linked to such information from other sources.

Vimeo

We can embed the videos of the «Vimeo» platform by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA.

Privacy Policy.

Please note that Vimeo may use Google Analytics and refer to the privacy policy and opt-out options for Google Analytics or Google’s settings for data use for marketing purposes.

Youtube

We integrate videos of the «YouTube» platform by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Privacy policy, Opt-out.

Google Fonts

We integrate the fonts («Google Fonts») provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Privacy policy, Opt-out.

Google ReCaptcha

We integrate the function «ReCaptcha» for detecting bots, for example when completing online forms, provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy policy, Opt-out.

Google Maps

We integrate maps of the «Google Maps» service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (as a rule within the framework of the settings of their mobile devices). The data may be processed in the USA. Privacy policy, Opt-out.

OpenStreetMap

We integrate the maps of the «OpenStreetMap» service, which are offered by the OpenStreetMap Foundation (OSMF) based on the Open Data Commons Open Database License (ODbL).

As far as we know, OpenStreetMap will only use the user’s data for the purpose of displaying the map functions and temporarily storing the selected settings. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (as a rule within the framework of the settings of their mobile devices).

The data may be processed in the USA. Further information can be found in the privacy policy of OpenStreetMap.

Twitter

Functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated into our online offering. This may include content such as images, videos, or texts and buttons that users can use to share content from this online offer within Twitter.

If the users are members of the Twitter platform, Twitter can assign calling up the above content and functions to the users’ profiles there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law. Privacy Policy, Opt-Out.

Instagram

Within our online offer, we may integrate the functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, US. This may include, for example, content such as images, videos, or texts and buttons that users can use to share content from this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the calling up of the above content and functions to the users’ profiles there. Instagram’s privacy policy can be found here.

Our Online Shop – Shopify

Order processing in the online shop and customer account

We process the data of our customers in the context of the order processes in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery or fulfilment.

Our online shop uses the Shopify platform by Shopify Inc. («Shopify», 1209 Orange Street Wilmington, Delaware 19801). To do this, your personal information will be transferred and processed in the United States at the Shopify data center. Please visit https://www.shopify.com/legal/privacy for more information about Shopify’s Terms of Use and Privacy Policy. In addition to the data required for the order (name, address, e-mail,…), Shopify also collects access data, such as viewed products, duration of visit and origin of shop visitors.

Shopify is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law

The processed data includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies for storing the contents of the shopping cart and permanent cookies for storing the login status.

The processing is carried out on the basis of Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR and an Order Processing Agreement pursuant to Art. 28 para. 3 p. 1 GDPR. The information marked as necessary is required to establish and fulfil the agreement. We disclose the data to third parties only within the framework of delivery, payment or within the framework of legal permits and obligations to legal advisors and authorities.

Users can optionally create a user account, where, in particular, they can view their orders. During the registration process, the required information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data with regard to the user account will be deleted, subject to their retention, for commercial or tax reasons, according to Art. 6 Para. 1 lit. c GDPR. Data in the customer account remain up to its deletion with subsequent archiving in the case of a legal obligation. It is up to the users to save their data before the end of the contract if they have given notice of termination.

When registering, re-registering and using our online services, we store the IP address and the time of the respective user action. The data are stored on the basis of our legitimate interests as well as the user’s protection against misuse and other unauthorised use. A transfer of this data to third parties does not take place, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with the law. Art. 6 1 lit. c, GDPR.

Deletion takes place after the expiration of statutory warranty and comparable obligations, the necessity of the storage of the data is checked every three years; in the case of statutory archiving obligations deletion takes place after their expiration (end of commercial law (6 years) and tax law (10 years) storage obligation)

Facebook Pixel

Due to our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes the so-called «Facebook pixel» of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland («Facebook»), is used within our online offer.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called «Facebook ads»). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have shown an interest in our website or who have certain traits (e.g. interests in certain topics or products that are determined by the websites visited) that we transmit to Facebook (so-called «custom audiences»). With the help of the Facebook pixel, we want to make sure that our Facebook ads correspond to the potential interest of the users and are not annoying. The Facebook pixel also helps us understand the effectiveness of Facebook ads for statistical and marketing research purposes by showing and evaluating whether users are directed to our site after they have clicked a Facebook ad (so-called «conversion»).

Facebook processes the data in accordance with Facebook’s Data Usage Policy. Accordingly, general information about the display of Facebook ads, is in Facebook’s data usage policy. For specific information and details about the Facebook pixel and how it works, see the Help section of Facebook.

You can object to the collection and use of your data with Facebook pixels for Facebook ads. To set what types of ads you see within Facebook, you can view the page set up by Facebook and follow the instructions for the settings of usage-based advertising settings there… The settings apply across platforms, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You may also object to the use of cookies for reach measurement and advertising purposes via the disabling page of the network advertising initiative and additionally the US website or the European website.

Billing via Billbee

For order management (e.g. generating delivery notes and invoices) we use the «billbee» tool of Billbee GmbH (Paulinenstrasse 54, 32756 Detmold). The use is made on the basis of our legitimate interest in accordance with. Art. 6 para. 1 (f) GDPR and an Order Processing Agreement in accordance with Art. 28 para. 3 p. 1 GDPR. This data includes name, address, e-mail address, payment provider used and a list of the items ordered. For more information, see the Privacy Policy of Billbee GmbH.

Shipping

Some orders are shipped by Pfitzer GmbH (Benzstr. 39, 71272 Renningen, Germany) on the basis of Art. 6 para. 1 lit. b, GDPR. There is an order processing contract pursuant to Art. 28 para. 3 p. 1 GDPR. The data processed by the shipping service providers includes inventory data, such as the name and address as well as the content of the respective order. This information is required for shipping.

For more information, see the Privacy Policy of Pfitzer GmbH.

We’re using «Fullfillment by Amazon» as an additional fullfillment partner for some of the orders. «Fullfillment by Amazon» is part of the Amazon Services Europe S.à r.l. (38 avenue John F. Kennedy, L-1855 Luxembourg). You can find their Privacy Policy here.

Payment Provider: Paypal, Klarna

We use external payment service providers through whose platforms the users and we can make payment transactions (each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/).

Within the framework of the fulfilment of contracts, we appoint the payment service providers on the basis of Art. 6 para. 1 lit. b, GDPR. In addition, we employ external payment service providers on the basis of our legitimate interests in accordance with. Art. 6 para. 1 lit. f. GDPR to provide our users with effective and secure payment options.

The data processed by the payment service providers includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, totals and recipient information. This information is required to execute the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card related information, but only information regarding payment confirmation or failure. The data may be transferred by the payment service providers to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this we refer to the terms and conditions and data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection information of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply. We refer to these also for the purpose of further information and assertion of revocation rights, information and the rights of other interested parties.

Additional Information

If you have further questions or suggestions on the subject of privacy or if you require information on your data or the correction or deletion thereof, please write us an e-mail or letter:

41 Publishing & Marketing UG Hummelbergweg 12 71229 Leonberg privacy@enduro-mtb.com